"Danone takes up the challenge of change thanks to the concept of Event Mesh and real-time data! In a market that has become increasingly unpredictable, companies are redefining the foundations of their IT to have greater adaptability and efficiency. Marcelo Caponi, Global Product Manager API & Integration at Danone, in collaboration with Julien Varin, Sales Director France of Solace, will share an experience of successful technological transition towards an event-driven architecture (EDA), defined by: • Breaking down data silos • Optimizing business processes thanks to real time • The creation of new services and reduction of time to market • Standardization and security of flows throughout the ecosystem • Scalability for future vertical and horizontal growth Join us for this captivating session where expertise from Danone and Solace come together to share real-world lessons on successfully transforming into a modern, responsive and agile enterprise. "

To improve the customer experience, Monoprix has introduced a new organizational model, facilitated by the Timeskipper solution.

Welcome to a new era where every interaction counts. With Loïc Peeters, Head of User Care at Rakuten, and Pierre Garrigues, Director France at CM.com, find out what challenges companies face today in delivering a customer experience that satisfies and builds loyalty.

Composable commerce, although not entirely new, remains underutilized by many companies. Indeed, for years, companies have adopted a hybrid approach, overlaying innovative microservices solutions onto their monolithic e-commerce platforms, with the aim of improving and renewing the customer experience. In reality, this accumulation of application blocks does not provide an optimized solution, and the promise of achieving flexibility and interchangeability still seems far from being met. Imagined as a digital LEGO, Composable Commerce is designed for maximum adaptability. Each meticulously selected module is designed to meet a specific need, whether it's product management, customer relations, the shopping engine, or content customization. Agnostic to any technology, this modular approach offers unprecedented agility with a "plug and play" possibility. Thus, we have the capability to adjust e-commerce platforms to market changes, the unique requirements of customers, as well as the internal visions of companies. But how to approach composable? Quite simply, by refocusing its strategy around the fundamental bases of an online store: Product, Customer, Shopping Engine, Customization and Content. Let's first remember that e-commerce, at its core, is an encounter: customers engaging with a product on a digitized platform. The only challenge for companies is therefore to know and reach their customers, to propose the right product offer in a context of a dematerialized PX (Product Experience), and to guarantee a seamless, frictionless transaction. Composable commerce is the promise of placing the expert solutions that suit you in an intelligent and "best of breed" ecosystem while retaining the flexibility to reinvent oneself with full agility.

Boost your eCommerce site with impeccable visual consistency! Image uniformity is crucial, but so complex to achieve, especially if you operate a marketplace. Fortunately, generative AI is now available to create attractive, standardized images, thanks to Wedia.ia!

Join this session to find out how other brands have solved their top 5. As co-founders and members of the MACH® (Microservice-based, API-first, Cloud-native and Headless) alliance, commercetools and Contentful are helping brands such as Bang & Olufsen, Moonpig and SWAROVSKI OPTIK realize the full potential of composable commerce. e-commerce challenges."

The digital transformation of a company is not limited to a change of information system. Strategic, technical, cultural, human... This essential step is a revolution in the company's organization. And for any retailer faced with the challenges of omnichannel commerce, it can be a real obstacle course. Through case studies, discover how our retail customers, both franchised networks and wholly-owned stores, have radically altered their operations to transform themselves digitally and offer their customers a unified shopping experience.

As consumers increasingly value experience and transparency, it's essential for companies in the fashion and luxury industry to identify new allies and tools that will maximize operational excellence across their entire value chain. Join us on this tour to discover how technological solutions based on virtual reality, augmented reality, artificial intelligence and intelligent data management can help you deliver a memorable customer experience, improve the quality and speed of in-store execution, and facilitate the implementation of new circular business models.

The harmonization of digital data is a complex and topical issue; How did Snowflake enable us to centralize E-commerce data (Payments, Orders, Traffic, Objectives)? In order to provide users with a self-service consumer marketplace and a comprehensive, flexible, harmonized and scalable tool for monitoring digital performance (as close as possible to the data lifecycle).

"Digital transformation is a major challenge for your competitiveness. The retail sector is faced with shrinking margins, increasing competition from e-commerce, and increasingly rapid changes in customer buying behavior. Hyper-converged in-store edge computing is the basis for an easy, flexible, scalable and secure IT infrastructure. An infrastructure ready to support in-store innovation and promote new applications that drive today's customer data and tomorrow's customer experience. New technologies like Edge Computing and the Internet of Things (IoT) are helping to facilitate the needs of the modern store. Retailers need to innovate to deliver the experience customers want

Find out how to optimize your growth for 2024 in this 30-minute session, where we'll give you the keys to an ultra-efficient marketing strategy that stands out for its one-to-one personalization. In this session on "The 6 pillars of omnichannel personalization", Emarsys will show you the strategies that have already proved their worth with renowned brands such as Pizza Hut, Gibson, and BrandAlley. Propel your marketing with personalized experiences that have seduced these giants. Don't miss this opportunity to learn from excellence!

A guided tour in 5 steps corresponding to 4 very specific business objectives: - Making augmented reality useful Assisting sales representatives "on the ground" through computer vision - Scaling the circular economy - Better understanding the importance (and potential) of retail media

During this session, Richard Jolivet, Naturalia's General Manager, will take you behind the scenes of the company's operational transformation thanks to YOOBIC. You'll discover how Naturalia has improved operational efficiency and rethought its interactions with stores, making YOOBIC a central tool in the service of customer satisfaction for all in-store staff. During this presentation, Richard Jolivet will share details of the revolution in operations management, internal communication and team training, as well as the concrete results achieved by the brand. He will also share best practices for a successful roll-out and the strategies used by Naturalia to ensure that every employee makes full use of this innovative tool.

The conference will address the crucial importance of product data quality in the context of Lindt, a famous chocolate company. Discover how Lindt relies on Informatica's Data Management platform to guarantee the reliability and relevance of its product data in line with regulations (INCOM, AGEC, ...), while maintaining operational excellence. Concrete examples will be shared to illustrate how data quality impacts daily business activity, innovation and, ultimately, customer satisfaction.

How Retailers and brands can capitalize on Retail Media together

Retail is undergoing a major transformation due to technological progress and evolutions in consumer behavior. Technologies such as AI, IoT, virtual and augmented reality are playing a central role in reshaping the industry, optimizing operations and personalizing the customer experience. But these technologies must also ensure that players make the transition to a more fluid omnichannel, which must be allied with the sustainability and ethical issues expected by consumers.

"Icecat enables brands, retailers, marketplaces and wholesalers to exchange product information quickly and easily. Our services include a catalog of 16 million multi-category product data sheets, e-commerce integrations and product information management systems (brand PIM and retailer PIM). Icecat is inviting Manomano, a major player in the DIY sector, to discuss the collaboration it has set up with Icecat to improve the performance of its e-commerce platform, in particular its merchant offering."

In e-commerce, logistics are of decisive importance: they influence brand image, customer experience and profitability. Properly orchestrated, it can be a real marketing lever. This synergy between logistics and marketing will be explored during our conference with our partner, the Dn'D agency.

Come and discover innovations to improve customer engagement and experience. Automate your POS managers' tasks (dashboarding, action tracking) so they can focus on training their teams and improving the in-store experience. Offer your customers more proximity thanks to unique, personalized visits. Let them enjoy a physical or digital experience, or combine the best of both worlds for a phygital immersion. Increase customer engagement by giving them a voice through innovative communication channels. Build loyalty by gamifying your promotional campaigns. Finally, analyze their feedback and propose more appropriate answers thanks to AI.

To increase CRM sales, and satisfy the sales ambitions of internal teams (e-commerce, retail, product...), you need to send out more full-base campaigns. But beware of overheating. Excessive marketing pressure can have harmful consequences on the customer experience, and lead to the rejection of marketing initiatives. There's an art to CRM: the art of balance. Today, it's possible to reconcile sales and customer engagement. Discover how you can make CRM easier for yourself and maximize LTV for all your customers with Splio Predictive AI: all the advantages of a complete CDP plus all the benefits of artificial intelligence."

Context, issues, focus on certain activities in the circular fashion ecosystem with Galeries Lafayette.

How the Barbara Bui brand switched e-Commerce platforms in 3 months: Discover the steps involved in migrating to Shopify and the benefits of this solution.

Given the urgency of climate change and ESG guidelines, the retail sector is developing rapidly. This tour immerses you in concrete solutions: ecologically intelligent infrastructures, zero-waste initiatives, methodologies for reducing carbon emissions, and traceability tools guaranteeing total transparency. Adopt these innovations to strengthen your ethical positioning and meet consumer expectations.

The rise of GenAI opens up new prospects for the world of Retail and enables us to address these opportunities across the entire enterprise: to increase personalization or automate content creation, for example. The transformation program launched by Sopra Steria around Artificial Intelligence and the first results obtained enable us to measure the concrete impact of these technologies on the Retail business. How can we combine them in a transparent, industrialized and copyright-compliant approach? This is what Isabelle PONS, Director of rAIse Operations, AI Transformation Program, and David Maurange, Consulting Director, Centre d'Expertise Digitale, will share with you via specific use cases illustrated with our partner technologies on the subject: NVIDIA, Getty Images and Google.

Dive into the world of Digital Asset Management (DAM) with Truffaut and Keepeek! During this workshop, you'll discover how DAM has simplified the collection, validation and distribution of media, optimizing Truffaut's e-commerce strategy. Youri Caillard, Product Area Manager at Truffaut, and Thomas Larzilliere, CEO of Keepeek, will talk about the benefits of DAM for France's favorite retailer for the past 14 years.

How can a robust data architecture deliver digested, reliable business insights in the shortest possible time? Jessica Matheron, Data Director at Nestlé France, and Manuella Boujard, Partner at Ekimetrics, will review the fundamental points to consider when implementing a successful Marketing Mix Modeling program.

During this session, we'll give you all the keys you need to collect, enrich and distribute all your product data, to all your sales channels, whatever your size and type of structure. Discover how Equadis, the only omnichannel PIM on the market, supports its customers, including Nestlé, to efficiently deploy their omnichannel strategy and improve the quality of their data. Nestlé will share its End-to-End vision, how they structured their project to distribute their data to Amazon, and the benefits and best practices they derived from it. Don't miss this opportunity to capitalize on Nestlé's best practices and accelerate your omnichannel growth!

Has retail taken full advantage of the knowledge available in generated data? Do AI technologies, whether generative or not, applied to the right data, open up new prospects for retail? Discover how data and Artificial Intelligence can transform the shopping and product experience, and improve the efficiency and relevance of customer service. Structured and unstructured data management and artificial intelligence technologies are now accessible to all, thanks to solutions that enable you to accelerate on these subjects while creating secure services that reflect your company's image. Don't miss this opportunity to discover the solutions offered by Accenture and its partners to help you transform your business through data and AI.

Selling services online is a particularly profitable market and a real boon for retailers. Diversifying offerings, building customer loyalty, attracting in-store traffic... Integrating services into the retail marketplace model can help achieve a variety of business objectives. Market players are beginning to understand this, as illustrated by Intersport Germany which has just launched its SPEX platform. This case study, presented by its creator Cocolabs, shows how the services marketplace model represents a wealth of opportunities for retail players.

Valiuz Adz, a new-generation Retail Media agency, stands out for its in-depth understanding of the customer journey, offering brands enhanced performance in their omni-channel and omni-market advertising campaigns. We'll be sharing how the synergy between Valiuz Adz's know-how and the experience of our flagship brands, Auchan and Boulanger, enables us to meet the four major challenges of Retail Media: simplification, universalization, performance and measurability. 30 minutes to understand how these brands are redefining customer engagement and reinventing advertising that's more connected, personalized and profitable.