Vurto, the GEO platform dedicated to retail and e-commerce, will take part in Tech for Retail on November 30 and December 1, 2026, at Paris Expo Porte de Versailles, Hall 7.2, Stand V32.

Paris, August 28 2026

Vurto, the GEO (Generative Engine Optimization) platform dedicated to retail and e-commerce, will take part in Tech for Retail, Europe’s leading retail technology event, on November 30 and December 1, 2026, at Paris Expo Porte de Versailles, Hall 7.2, Stand V32.

A customer types “Which running shoe brand would you recommend for a beginner?” into ChatGPT or Perplexity rather than Google. Instead of getting ten blue links to compare themselves, they receive an answer that has already narrowed down the options, with two or three brands mentioned, sometimes just one. For an e-commerce site or retail brand, not appearing in that answer means effectively disappearing from a shopping channel that is already influencing purchasing decisions, even before the customer opens a browser.

Vurto was designed for this new digital landscape. The platform continuously monitors how ChatGPT, Gemini, Perplexity and Claude talk about a brand and its competitors, analyzes sentiment and associated attributes, and identifies the sources that models most frequently rely on to form their answers. It goes beyond diagnosis: Vurto converts product catalogs into structured Markdown, evaluates each product page against ten criteria designed to assess readability for generative AI, and generates content recommendations to fill the gaps identified in fan-out queries and grounding queries — the queries models run behind the scenes before generating a response.