Changes in customer expectations have accelerated significantly, favoring solutions that are as close as possible to the customer journey. One priority is to streamline and simplify in-store tasks.

For retail players, this represents new opportunities: interactive kiosks offer a seamless and autonomous experience, while digital signage allows for effective communication at a lower cost. These technologies are levers for differentiation in an increasingly competitive market.

With ChromeOS and its CMS (Content Management System) partners, an integrated and optimized solution is offered, ensuring an enriched user experience.

At Tech For Retail, we spoke with Laurent Jacquet to explore the added value of ChromeOS in this market.

What are the main new developments, trends, and innovations in your sector?

The complex economic climate and the retail sector's growing desire to reduce its carbon footprint are driving significant changes in the business models of players in this sector, as well as new expectations from customers and employees.

To address these developments, our teams' main focus is on optimizing the customer journey and improving team efficiency.

ChromeOS positions itself in the retail market as an essential building block for stable and secure solutions, enabling companies to provide:

• their employees with effective tools, leveraging the full potential of the Cloud,
• and offering customers a seamless and personalized sales experience.

Our mission is to provide a coherent and consistent response to these two challenges, while creating a powerful lever to deliver maximum value.

What are the features of your solution and who is it aimed at?

ChromeOS enables responsible digitalization for a company's various stakeholders:

• For customers: creation of a digital sales journey, where product information is quickly accessible through self-service kiosks.
• For employees: easier access to information and business applications from anywhere, running common processes in the cloud, such as scheduling or announcement management, thanks to a shared back-office device.
• For IT teams and budgets: simplified workloads, reduced costs, and reduced IT's carbon footprint.

What does participating in Tech for Retail mean for your company this year?

ChromeOS is experiencing strong growth in the Retail and Foodservice sectors.

We believe it's important to showcase the innovations driving this growth, through customer feedback and demonstrations of our solutions.

Tech for Retail is also an opportunity for us to meet with various industry players to discuss areas for innovation and development.

We hope to see many of you there!