Less paper, more control: how e-paper is reshaping retail

Less paper, more control: how e-paper is reshaping retail

Walk into any store and you’ll still see them: paper posters.
In a time when promotions and product information can change with a single click, print feels out of sync. There’s a smarter, more sustainable and more cost-efficient alternative: e-paper.

E-paper offers a smarter, more flexible and more sustainable way to communicate in-store.

Why e-paper matters

• Always current
  Price or promotion change? One click, a few seconds wait, and the display is updated. No printing, no transport, no mistakes.

• Extremely low power use
  E-paper only consumes energy when the image changes and can last for months on a single battery.

• Readable everywhere
  Even in bright daylight, content remains sharp and clear. Perfect for shop windows and open areas.

• Sustainable by design
  Less paper, less transport, less waste. It cuts costs and supports your sustainability ambitions.

Where it works best

E-paper fits wherever content changes often but full-motion screens are unnecessary.

Use it for:

• Product and price information on the shop floor

• Promotions from window to checkout

• Digital menus or wayfinding displays

Formats for every space

From compact shelf labels to large displays that replace posters or lightboxes, e-paper adapts easily.
At the moment, 32-inch screens are the most common size for POS materials. Several manufacturers are now introducing 55- and 75-inch models, extending e-paper from a practical solution to a strong visual element within the store.

Why now

The technology is maturing quickly.
Major manufacturers are developing larger and colour-capable versions, making the possibilities broader and the performance more reliable.
Retailers who explore e-paper today gain both efficiency and an innovation advantage.

A natural part of your digital ecosystem

E-paper adds flexibility and efficiency to the digital store environment.
It brings the ease of real-time updates and the calm of low-energy, static communication.
Together with LED and LCD, it creates a balanced, connected in-store experience.

Brought to life by First Impression

At First Impression, we design and deliver phygital retail concepts that blend technology, creativity and content.
We help brands translate communication goals into real, scalable experiences.
From system integration to content creation and lifecycle management, we make sure each display contributes to a smarter and more sustainable store.

See it at Tech for Retail

Want to experience e-paper up close?
Join our session or visit our booth to discover how it fits into the next chapter of in-store communication.

Conference:
25 November, 16:00 – Room 6

During our talk we will share:

• Real-world retail applications

• The latest developments in e-paper technology

• CMS integration options

• Practical guidance for rollout and management

You will leave with clear insights into how e-paper can make store communication more efficient, sustainable and easy to manage.

Or visit us at our booth C105.