BigCommerce – Lower TCO & Greater Value

Aurélien Roessner, Country Lead France, BigCommerce

In today's dynamic e-commerce landscape, where changes are rapid and competition fierce, business leaders must make informed decisions to ensure growth. Technological innovation is essential, but it must be strategically focused and focused on creating sustainable value.

Total Cost of Ownership: What Retail Leaders Need to Focus On

Total cost of ownership (TCO) is a fundamental element in this context because it provides a comprehensive view of the costs associated with each technology investment, enabling effective planning. To ensure success and maximize the value of the investment, e-commerce leaders must focus on the following aspects:

• Comprehensive TCO Assessment: Understanding all components of TCO is essential to avoid unexpected costs and ensure your financial sustainability. This assessment includes both initial costs and future expenses for maintenance, updates, and training.
• Long-term value: Technology investments should be viewed as a commitment to long-term sustainable value. It's not enough to reduce short-term costs; these investments must also contribute to sustainable growth and profitability—by increasing conversion rates, average order value, brand revenue, and more.
• Flexibility and composability: Flexible and modular e-commerce solutions allow for the integration of new technologies and adapt to market changes. This avoids additional costs when implementing improvements and ensures that a platform can evolve with the business.

Composable e-commerce: A Solution for Complex Brands Seeking Agility

A brand's success often depends on its ability to adapt quickly to capture customers' attention and offer them unique and convenient experiences. This is the key to composable commerce, which offers greater flexibility, particularly at the front-end level. By decoupling the front-end and back-end, businesses gain agility and can minimize their time to market, giving them a competitive advantage over traditional commerce platforms.

However, while a composable architecture often appeals to established businesses, its appeal doesn't depend on the company's size or industry, but rather on the complexity of its needs and its vision for the customer experience to be built. Modular solutions aren't suitable for everyone. If your specific needs are limited—for example, if you have a few products, limited customization requirements, or sell only through a single channel—a monolithic architecture on a platform with ready-made themes may make more sense for you.

BigCommerce: Lower Total Cost of Ownership and Greater Value for Your E-commerce

BigCommerce leverages this flexibility and offers the ability to "do more with less," making it an ideal platform for many merchants, both B2C and B2B. The solution provides an infrastructure that minimizes maintenance costs and maximizes return on investment.

The benefits of BigCommerce include:

• Cost Savings: Its SaaS model eliminates the need for costly maintenance and allows businesses to focus on more strategic aspects of their e-commerce development.
• Optimized Time-to-Market and Competitiveness: BigCommerce's flexibility allows businesses to launch products and adapt quickly to market changes to maintain a competitive advantage.
• Improved Conversion Rates: With advanced SEO tools, an optimized user experience, and a focus on customer experience, BigCommerce helps improve conversion rates. Recent research shows that our customers see a 10% to 30% increase in traffic conversion rates since migrating to our platform.

With BigCommerce, businesses can focus on their growth and expansion strategies without worrying about technical details and hidden costs. The platform is ideal for those looking for an e-commerce solution that delivers long-term value.

See us at Tech for Retail on November 26th and 27th, booth B09.