Live Podcast Corner - Choucroute Citron x Keyban (Nenad Cetkovic - COO)

Alexandre from Choucroute Citron speaks with Nenad Cetkovic (COO of Keyban) on a key challenge of the AI era: the reliability of product data. Topics include the Digital Product Passport, blockchain, the shift from SEO to AIO, and the rise of AI agents as new purchase advisors. A strategic insight into why data transparency and certification will become a major driver of acquisition and trust.