Insider - From email marketing to conversational marketing: Pixmania's 360° evolution

In a highly competitive e-commerce environment, Pixmania has evolved its digital marketing from a fragmented approach to a coordinated and personalized strategy across all touchpoints. Discover how the brand has built a model centered on omnichannel customer engagement (email, SMS, web push, WhatsApp, etc.) using Insider to boost conversion, reduce cart abandonment, and develop upsells.