Live Podcast Corner - Ab merchandising (Adrien Bernard - CEO) x Piivo (Guillaume Kozac - CEO)

Adrien Bernard, merchandising expert, welcomes Guillaume Kozac, CEO of Piivo, who explains how to automate in-store signage to gain efficiency and consistency. Topics include instant generation of labels and posters that follow brand guidelines, connection to existing data flows, local adaptation by stores, and multichannel distribution (paper, electronic labels, dynamic screens). A solution that frees up time for customer advice, reduces waste, and ensures marketing consistency down to the last meter.