Live Podcast Corner - Ab merchandising (Adrien Bernard - CEO)x RetailVR (Adrien Zanelli - Partner International Business Development)

Adrien Bernard, merchandising expert, welcomes a guest from Retail VR to showcase how immersive 3D is transforming merchandising. Topics include customer engagement and immersion, virtual marketing tests, augmented reality for in-store persuasion, and alignment between Concept, Merchandising, and Marketing teams. A solution that puts merchandising at the heart of strategy while paving the way for AI to optimize planograms and marketing decisions.