Havas Factory


Havas Factory is the new generation retail agency of Havas group. Havas, because PAC communication is also branding and if there is no retail without reactivity, there is no PAC without creativity. Factory, because the challenge of retail production is to be able to cover all retailer contact points simultaneously, whether the medium is print or digital. New generation, because PACHA - the PAC by Havas - is a technological platform that revolutionizes the production platform offer, which today are all derived from the publishing world. It reduces the time to market, facilitates the progressive digitalization of the commercial offer, and allows the transformation of retail organizations. The new retail deserves a new agency and new tech tools.

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