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Havas Factory

Name: Tech for Retail 2023
Start: 2023-11-28T09:00:00+01:00
End: 2023-11-29T18:00:00+01:00
Location: Paris Expo-Porte de Versailles

C92

Description

Havas Factory is the print and digital Content Factory of the Havas group. Delivery-oriented, Havas Factory offers a new agency model that puts advice and creation at the service of production. With 30 years of experience in Retail, the agency is a specialist in Commercial Action Plans. To meet the challenges of retailers, Havas Factory created PACHA, a new generation technological platform which makes it possible to simultaneously produce all the content necessary for the PAC (video, banner, email, catalog, poster, price kit, etc.) and to digitize the commercial action. Because transforming production also means transforming organizations... Pacha allows you to gain 20% in overall efficiency.