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Okube
D31
Description
The solution oKube by Smart Traffik allow retailers, agencies and media owners to measure the effectiveness of media campaigns on in-store traffic and sales. Combining AI and IoT, it displays omnichannel performance and multi-touch attribution in real time.
The solution oKube is built upon 3 innovative pillars: an IoT device, an ID Graph and a proprietary DataViz. Leveraging these 3 pillars, oKube deterministically measures all kinds of marketing levers, whether digital or not, for optimal management of the media mix. With its optional geomarketing functionality, it defines consumer journey taxonomy to optimize target audiences.