Tech for Retail 2023

Fluent Commerce : Salomon testimonial: How to keep your customer promise in a multi-brand, multi-country context.

Nov 29, 2023 | 10:00 AM - 10:30 AM

Description

"Amer Sports, a world leader in sports and outdoor products (including brands such as Wilson, Salomon, Atomic, Peak Performance and Armada), has teamed up with Fluent Commerce to improve its customer promise. In an international context, the group expressed a strong desire to preserve the specificities of each brand and each market. Flexibility was therefore an essential criterion for Amer Sports. Rémi Riberolles, the group's IT Omnichannel Director, will talk about the complexity of the omnichannel scenarios implemented. You'll discover how this ambitious project was implemented in just 6 months."

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