Ekimetrics: Data for business: optimizing impact and ROI for multiple brands and channels
Nov 28, 2023 | 4:00 PM - 4:30 PM
Nov 28, 2023 | 4:00 PM - 4:30 PM
Description
How can a robust data architecture deliver digested, reliable business insights in the shortest possible time? Jessica Matheron, Data Director at Nestlé France, and Manuella Boujard, Partner at Ekimetrics, will review the fundamental points to consider when implementing a successful Marketing Mix Modeling program.
