Tech for Retail 2023

SMCP and Snowflake: Centralize and control the consumption of E-commerce data, for better monitoring of digital performance

Nov 28, 2023 | 11:30 AM - 12:00 PM

Description

The harmonization of digital data is a complex and topical issue; How did Snowflake enable us to centralize E-commerce data (Payments, Orders, Traffic, Objectives)? In order to provide users with a self-service consumer marketplace and a comprehensive, flexible, harmonized and scalable tool for monitoring digital performance (as close as possible to the data lifecycle).

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