Tour Composable Commerce by Accenture
Nov 28, 2023 | 10:30 AM - 11:30 AM
Nov 28, 2023 | 10:30 AM - 11:30 AM
Description
Composable commerce, although not entirely new, remains underutilized by many companies. Indeed, for years, companies have adopted a hybrid approach, overlaying innovative microservices solutions onto their monolithic e-commerce platforms, with the aim of improving and renewing the customer experience. In reality, this accumulation of application blocks does not provide an optimized solution, and the promise of achieving flexibility and interchangeability still seems far from being met. Imagined as a digital LEGO, Composable Commerce is designed for maximum adaptability. Each meticulously selected module is designed to meet a specific need, whether it's product management, customer relations, the shopping engine, or content customization. Agnostic to any technology, this modular approach offers unprecedented agility with a "plug and play" possibility. Thus, we have the capability to adjust e-commerce platforms to market changes, the unique requirements of customers, as well as the internal visions of companies. But how to approach composable? Quite simply, by refocusing its strategy around the fundamental bases of an online store: Product, Customer, Shopping Engine, Customization and Content. Let's first remember that e-commerce, at its core, is an encounter: customers engaging with a product on a digitized platform. The only challenge for companies is therefore to know and reach their customers, to propose the right product offer in a context of a dematerialized PX (Product Experience), and to guarantee a seamless, frictionless transaction. Composable commerce is the promise of placing the expert solutions that suit you in an intelligent and "best of breed" ecosystem while retaining the flexibility to reinvent oneself with full agility.