EKIMETRICS : Reconciling short and medium-term strategy with data science: Branding, CRM, Digital, Retail media...
Nov 29, 2023 | 10:00 AM - 10:30 AM
Nov 29, 2023 | 10:00 AM - 10:30 AM
Description
How to provide a structured view of marketing performance? How can we create resilience and robustness in the face of uncertain market conditions (Covid, inflation, etc.)? How can we scale our data initiatives to cover our entire product/brand/geography/channel perimeter? Elodie Coureu, Global Consumer Activation & Media Strategy Manager at SEB, and Maximilien Variot, Senior Manager at Ekimetrics, will share the keys to implementing and scaling an effective Marketing Mix Modeling program.
