Conference Program

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Dates

Nov 26Nov 27

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2:00 PM - 2:30 PM

SAP and Generative AI: Revolutionize your marketing journey

Discover how SAP and generative Artificial Intelligence are transforming the marketing landscape. Explore a real-life use case and learn how to optimize your marketing campaigns through analytics,...

Pascal Benmoussa

Technical Lead for SAP

Christophe Bernard

Principal Architect

11:30 AM - 12:00 PM

AI & Customer Experience: Transforming engagement!

The impact of artificial intelligence on the customer experience, with concrete strategies and methods for optimizing customer interactions in a modern, technological context.

Frédéric Kang