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CATALINA
D111
Description
Catalina is the leader for personalized shopper activation in retail.
By analyzing the purchasing behavior of French consumers, Catalina operate omnichannel communication strategies for its retail customers (Auchan, Leclerc, Carrefour, Intermarché, Monoprix, Système U and Match,) and manufacturers (Nestlé, Andros P&G, Kellogg's...) to recruit and build loyalty.
3.8 billion shopping baskets and 49 million loyalty cards are analyzed every year by algorithms specially developed by the company's data-scientists.
Catalina personalizes the most relevant message for each consumer in real time. Thanks to a network of 9,000 in-store and drive points of sale, Catalina engages shoppers wherever they are: on mobile, desktop and in-store.
Personalized and powerful, campaigns are continuously measured and optimized, to deliver the highest marketing impact at the best ROI.
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Catalina employs over 1,400 people on 3 continents.