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ARMIS
A29
Description
ARMIS develops a solution built on Artificial Intelligence that enables physical retail chains (food, specialized, agencies, restaurants....) to increase their omnichannel sales while arbitraging their traditional marketing budgets on digital.
The solution automatically generates local digital campaigns for each point of sale - known as "multi-local" campaigns - based on a variety of commercial operations, using different digital advertising levers such as google, meta, banners, digital audio, DooH, segmented TV, etc. Each campaign is then managed independently by advertising algorithms that define the best media arbitrage point by point of sale.
The company specializes in supporting physical networks (integrated and franchised) in the new challenges of digital, using a distributed marketing tool that enables head office to give a say at the end of the chain, by providing a framework for media and creative choices, while leaving the network a certain amount of freedom.
Pioneers for nearly 10 years in Drive to Store, the brands we work with have been able to effectively attract shoppers to the point of sale through local digital activation, convert them into loyal customers, and initiate a more effective evolution of their marketing mix.
#drivetostore #multi-local advertising #ouipub #digital activation #local #geolocation