How has Netto integrated digital into its commercial communications and succeeded in uniting its entire network?

Name: How has Netto integrated digital into its commercial communications and succeeded in uniting its entire network?
Start: 2024-11-26T10:00:00+01:00
End: 2024-11-26T10:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 10:00 AM - 10:30 AM

Description

Marie-Sophie Fernandes, Customer Marketing and Digital Manager, Marie Heckel, Digital Project Manager at Netto and Marion Staath, Digital Trading Manager at Zenith will take part in this feedback session. They will outline the strategy adopted by the discount chain, which has introduced a new way of consulting promotions. Accompanied by Geoffroy Stérin, SVP Sales & Strategy at Bonial, they will also share how Netto operates its digital sales communication locally within a network of independents.