Carrefour: maximizing CLTV through hyper-customization

Name: Carrefour: maximizing CLTV through hyper-customization
Start: 2024-11-26T16:00:00+01:00
End: 2024-11-26T16:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 4:00 PM - 4:30 PM

Description

WARNING: you won't leave this conference unscathed! Our guest speaker: Charles Giannesini, Head Of Customer Strategy & Activation at Carrefour. What will we be talking about? - hyper-personalization to boost engagement, repeat purchases and CLTV - automated content creation for unlimited productivity - the risk of not ensuring “the last mile of the customer experience”. - brands that deliver, through concrete examples such as Charles, who will show us how Carrefour has transformed the end of paper leaflets into a real opportunity to go further, offering EACH of its customers a set of totally personalized offers, WHATEVER THE TOUCHPOINT! The notion of channels is over, and the customer is finally at the center of the relationship with the brand! IN-RA-TA-BLE!