The age of automation - Large-scale content creation

Name: The age of automation - Large-scale content creation
Start: 2024-11-26T13:00:00+01:00
End: 2024-11-26T13:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 1:00 PM - 1:30 PM

Description

Generative AI promises a simple solution for rapidly creating professional-quality content and images. However, behind the hype, the reality of digital transformation is often more mixed... This workshop will explain how AI works, its capabilities and its limits, to provide a global reflection and help managers to disentangle the true from the false on generative AI and envisage a digital transformation in line with the realities of their business. We will present a theoretical section on how generative AI engines work, with particular emphasis on the central role of data - the real fuel for these technologies - in producing personalized, relevant content. Next, we'll look at the genesis of Sparkneo and how we co-built a large-scale content generation solution with our digital customers, before demonstrating how our solution can be integrated into the everyday life of companies to facilitate the production of diversified content, optimized according to brand DNA and business data.