Share of Wallet: key consumer insights to win the match with your competitors

Name: Share of Wallet: key consumer insights to win the match with your competitors
Start: 2024-11-26T12:00:00+01:00
End: 2024-11-26T12:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 12:00 PM - 12:30 PM

Description

Attracting, retaining and increasing consumer attention is the raison d'être of every retailer and major brand, in order to win the largest Share of Wallet. To achieve this, however, you need the right KPIs to make the right decisions. In this game, knowing the profiles and behaviors of your consumers makes a real difference, and those of your competitors too. In fact, consumer insights enable you to identify effective levers to trigger visits and purchases. During this conference, you'll benefit from operational data taken from the NielsenIQ Discover Consumer platform and commented on by David Lecomte, Consumer Panel expert. Among the insights shared: Brand PDM, shopper profiles and behavior, loyalty rates, number of CUs/basket and frequency... the essential keys to steering your marketing actions and strengthening your buyer base.