Tech for Retail 2024

Pinterest: Optimizing your marketing mix and best practices

Nov 26, 2024 | 11:30 AM - 12:00 PM

Description

At this conference, we'll be discussing the best practices to deploy on Pinterest, a lever still under-exploited by many e-tailers in France. In the company of Pin Ads, an independent agency specializing in Pinterest, we'll be helping a number of brands and retailers (But, Cartier, La Fourche...) to grow their business thanks to Pinterest Ads. We'll be talking about the new AI-boosted format that is Performance+, and we'll present the case study of a client who has fully integrated Pinterest into its media mix.

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