AI and CDP Composable: how to improve marketing performance across the entire customer journey?

Name: AI and CDP Composable: how to improve marketing performance across the entire customer journey?
Start: 2024-11-27T11:30:00+01:00
End: 2024-11-27T12:00:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 27, 2024 | 11:30 AM - 12:00 PM

Description

“Using customer data throughout the customer journey and across all marketing levers offers an assured competitive advantage. All the more so in a world where omnichannelity and personalization are demanded by all consumers. On average, the use of first-party data can reduce CAC by 20% and increase Lifetime Value by 2.9 times. However, over 80% of companies still fail to exploit their data effectively, lacking accessible and efficient tools to do so. We invite you to discover a new, composable approach to the Customer Data Platform: fast to implement, simple to use, with immediate ROI, powered by AI. We'll share real-life customer cases to explain how to standardize and segment your customer base, how to use predictive attributes (churn, LTV, NBO), all to reduce your acquisition costs and improve your conversion rate.”