Scale your omnichannel retail media business: learnings from Tesco

Name: Scale your omnichannel retail media business: learnings from Tesco
Start: 2024-11-26T10:00:00+01:00
End: 2024-11-26T10:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 10:00 AM - 10:30 AM

Description

To grow their retail media business, it is essential that French retailers adopt a solid omnichannel strategy. It's crucial not to limit oneself to a vision centered on physical outlets; even modest e-commerce must be integrated into this global approach. In this keynote, we will analyze the strategy of Tesco, now the UK's leading retail media company, and share concrete recommendations for French retailers.