Retail Media: creating a seamless experience in a fragmented world

Name: Retail Media: creating a seamless experience in a fragmented world
Start: 2024-11-27T10:30:00+01:00
End: 2024-11-27T11:00:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 27, 2024 | 10:30 AM - 11:00 AM

Description

More than ever, retailers and brands are facing complex, fragmented consumer journeys, with extremely heterogeneous shopper typologies, multiple points of contact and totally delinearized conversion tunnels. Against this backdrop, what are the best practices for navigating this ecosystem and taking full advantage of Media Commerce? How can we reach the right consumer at the right time, while enhancing the customer experience?