Retail media: reconciling Tech and Shopper

Name: Retail media: reconciling Tech and Shopper
Start: 2024-11-26T12:30:00+01:00
End: 2024-11-26T13:00:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 12:30 PM - 1:00 PM

Description

Retail Media is shaping up to be a new must-have, and has already generated €580 million in the first half of 2024. If solid Tech foundations are imperative to develop the offering, how can the business model's profitability be sustained? The key lies in integrating Shopper metrics. Why? They enable us to develop a win-win collaboration with advertiser-brands, avoid cannibalization of marketing actions and, ultimately, increase the agility and relevance of our strategic choices. During this conference, our expert Sarah Duchazeaubeneix, Director of Retail Projects WesternEurope, presents learnings and best practices to maximize the potential of 1st party retail data.