How can you develop sales without reducing profitability or increasing budgets?

Name: How can you develop sales without reducing profitability or increasing budgets?
Start: 2024-11-27T16:00:00+01:00
End: 2024-11-27T16:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 27, 2024 | 4:00 PM - 4:30 PM

Description

In a market transformed by the arrival of low-cost Asian giants, Jardinerie Dupoirier, a French family business with a 50+ year history, had to rethink its acquisition strategy. The objective: to emerge profitably in an ultra-competitive market without losing profitability or increasing budgets. > Deciphering an e-commerce success story. Program: > Compare the sales potential of each product with its price positioning on the market. Increase profitability when the competitive environment allows it. > Using AI to control repricing and advertising spend Join us Wednesday 27/11 at 4pm in room 4 to analyze and understand Jardinerie Dupoirier's strategy with Clothilde Meritet, Growth Revenue Officer at Boostmyshop and Mahée, Marketing & Channel Sales Director at Steerfox.