Costa Coffee: How can composable (DAM+CMS) optimize the management of visual assets in 18 countries?
Nov 26, 2024 | 3:30 PM - 4:00 PM
Nov 26, 2024 | 3:30 PM - 4:00 PM
Description
This session explores the challenges of digital asset management at Costa Coffee, a major international franchise. With over 1,000 users in several markets, Costa Coffee has optimized its content management with Contentful and Scaleflex, a combination of CMS and DAM. This composable solution has cut content localization time in half and improved the customer experience. Discover how this approach has generated significant ROI by making media and campaign management more efficient.
