DOOH and the point of sale, evolution and outlook.

Name: DOOH and the point of sale, evolution and outlook.
Start: 2024-11-26T11:00:00+01:00
End: 2024-11-26T11:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 11:00 AM - 11:30 AM

Description

DOOH began to take off in 2012, when it was deployed in environments that were more or less already home to outdoor advertising (transport, malls, etc.). While the point of sale has been little or poorly exploited by advertising screens in recent years, the notion of retail media has turned this situation on its head. The value chain has been turned upside down, opening up new prospects for additional revenues or an enriched brand experience at the point of sale.