AI and Marketing: How BNP Paribas Accelerates Growth with AdCreative

Name: AI and Marketing: How BNP Paribas Accelerates Growth with AdCreative
Start: 2024-11-27T16:00:00+01:00
End: 2024-11-27T16:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 27, 2024 | 4:00 PM - 4:30 PM

Description

Discover how BNP Paribas uses AdCreative's AI to optimize its digital asset production and improve advertising performance, while respecting its brand identity. Concrete examples will show how generative AI, specially trained for BNP, increases the efficiency and drives the growth of its large-scale marketing campaigns.