Manhattan: Lacoste unifies retail and enhances customer experience with style

Name: Manhattan: Lacoste unifies retail and enhances customer experience with style
Start: 2024-11-26T14:00:00+01:00
End: 2024-11-26T14:30:00+01:00
Location: Paris Expo, Porte de Versailles - Hall 4

Nov 26, 2024 | 2:00 PM - 2:30 PM

Description

Synonymous with elegance and innovation for 90 years, Lacoste relies on Manhattan's unified commerce solution to deploy services that meet its customers' increasingly demanding expectations, with agility and scalability. The complete unification of inventories, orders, returns and payment processes, as well as the digitization of Lacoste teams' tasks, are the vectors of this omnichannel transformation. Saad Filali, Head of IT Digital Factory | E-commerce & Omnichannel at Lacoste, will present these developments, which contribute to the continuous improvement of the crocodile brand's customer experience.