From BI to the Retail Foundation Model: the new intelligence of retail

Published on November 4, 2025

For over a decade, Hinweiss has transformed retail Big Data into intelligent decisions. Its Retail Foundation Model unifies BI, CRM, and AI to connect sales, inventory, and customers in real time, serving as the central analytical infrastructure that supports strategic decision-making.

True evolution happens on the ground, where technology meets operations. The FDE enable deep adaptation to each client’s specific context, translating processes, connecting operations with technology, and ensuring that the product is truly used and effective.

In this new paradigm, artificial intelligence is sensitive to context and data: its value emerges when the model connects to each client’s concrete datasets. This “last mile” ensures that AI learns and adapts, turning every implementation into a laboratory of discovery.

Just as we never bathe twice in the same river, as Heraclitus affirmed, data never repeats itself, it is always in motion.

We are moving from closed, static software to a living, evolving platform that is completed within each client. AI has opened a new paradigm: software is no longer delivered, it is discovered.

In this context, we will be presenting at our booth C20 Twins, a proprietary Hinweiss development that brings the intelligence of the Retail Foundation Model to the physical store. Through fixed, autonomous, and wireless RFID antennas, Twins digitalizes the store in real time, revealing how spatial behavior impacts commercial performance. Integrated with the Retail Foundation Model and the work of the FDE, it transforms physical data into actionable knowledge, generating prescriptive insights that optimize store layout and customer experience.