Live Podcast Corner - Choucroute Citron x JUST (Jeremy Pinto - co-founder)

Alexandre from the Choucroute Citron podcast speaks with Jérémy Pinto, co-founder of Just, the smart checkout solution that turns payment into a true conversion driver. Just personalizes the checkout experience in real time using AI, leveraging onsite behavior, transactional history, and cart content. The result is a dynamic payment funnel designed to maximize conversion and reduce cart abandonment. The outcome: tangible results, including a +10% conversion uplift observed through A/B testing, and a direct impact on revenue and margins—without increasing acquisition budgets. The episode also explores the future vision of agentic commerce, where AI agents could soon negotiate and purchase on behalf of consumers, as well as Just’s ambition to become a next-generation “shopping passport.” A strategic conversation on how to turn checkout into a profitable growth engine.