Discover the challenges and benefits of Product Experience Management during this session presented by an Akeneo expert. You will discover all the benefits of implementing an effective Product Experience Management practice and how to develop an omnichannel sales strategy according to your technological environment in order to accelerate your growth initiatives. We will also explore what composable commerce is and the MACH (Microservices, API-first, Cloud-native and Headless) principles. At the end of this session, you will have all the keys to understand why brands and retailers should be interested in composable commerce to develop the customer experience and accelerate their growth initiatives. What are the benefits? - Improve time-to-value - Develop the customer experience - Adapt quickly and easily to market changes - Equip yourself with the best solutions on the market - Develop sales

Retailers adopting Headless Commerce or MACH has become mainstream. But where did Headless come from, how is MACH evolving the commerce industry & platform world and is Composable Commerce the next step in the evolution? Learn from commercetools, the leader in Headless & Composable Commerce, how to identify whether MACH is right for you, how you get started for both business & IT, and how you can supercharge your digital transformation to win that quarter mile race Fast & Furious-style.

Oui Pub 3 months later... Or life without leaflets. 3 months after the implementation of the Oui Pub in 14 French local areas, we interviewed national and regional communication managers and points of sale. Discover the first feedback from the field on this major transformation of promotion: What are the challenges for advertisers? What are the actions implemented by the stores? What are the preferred levers to replace the leaflet? What are the first results?

A positive customer experience requires an expansive assortment and competitive pricing – without compromising your brand DNA. In this on-demand master class, break through the boundaries of first-party eCommerce and discover the marketplace strategies that can help you achieve curation at scale. This on-demand master class will feature insights from Carrefour, one of the world’s leading retail Platform Pioneers, who will share how partnering with trusted sellers has empowered them to exceed their customers’ ever-rising expectations while staying true to their brand promise. Retail experts from Mirakl’s industry-leading Customer Success team will expand on marketplace strategies that have led to the successful launch and scaling of over 300 Mirakl-powered Marketplaces across the globe.

For a retailer, successfully implementing a digital transformation plan is a major challenge. Between the obligation to change and the actual deployment of solutions, we propose to share with you the experience of successful projects. We will base this discussion on 5 success levers which combine the work of the client, the consultant, the project management and the project management: - Identify the transformation issues before launching the project and the gain they represent - Avoid lengthy requirements and specifications and focus on your major needs - Target your choice of service providers and solutions very early on in the decision process and ensure that they adhere to the project! - If possible, limit the number of contractors to avoid critical paths - Deploy quickly, and by bundle if possible Speakers: Géraldine Esnault, Director of Operations, Calliope Business Solutions Mouloud Chermak, Head of Retail BU, Calliope Business Solutions Richard Charmasson, Associate Director, Aliznet Translated with www.DeepL.com/Translator (free version)