INVITATION

invites you to Tech For Retail

Le salon européen du retail
Saison #5 • 24-25 novembre 2025 • Paris Expo, Porte de Versailles

Ekimetrics

Stand

B17
Reserve your free pass now!
*Offer exclusively for retailers, badge value €99 incl. vat
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Ekimetrics

https://ekimetrics.com/fr/
B17
Ekimetrics is a leader in data science and AI-powered solutions. For over 17 years, Ekimetrics’ mission is to empower organizations with AI and Data science solutions in that context, and help companies be future-proof. We specialize in optimizing revenue, profit and mission-critical operations through a unique blend of Tech and Service. Ekimetrics is a global leader in Marketing & Commercial effectiveness and AI-powered solutions, with offices across 3 continents, and a team of 500+ AI and MMM experts. In 2025, Ekimetrics has again selected us to join the prestigious ranking of the top 120 French scale-ups, recognized for their potential to become international leaders. We're committed to delivering business impact at scale, through sustainable and ethical AI and Data practices.

Our conferences

Nov 25, 2025
11:20 AM11:50 AM
Salle 2
Partner conference

Rethinking Strategic Decision with Marketing Mix Modeling: Best Practices and Emerging Trends

How are brands reinventing marketing decision-making with Marketing Mix Modeling? Through feedback from L'Oréal and Picard, discover how this tool is becoming a real strategic lever: from measurement to action, from data to decision-making, in organizations of varying degrees of maturity.
Sylvain LUCE
PICARD SURGELESManager du pôle Analyses clients & Géomarketing
Vinh-Huy VUONG
L'OREALGlobal CDMO MMM Expert
Piotr WOZNICA
EKIMETRICSPartner
MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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