INVITATION

invites you to Tech For Retail

Le salon européen du retail
Saison #5 • 24-25 novembre 2025 • Paris Expo, Porte de Versailles

Scala

Stand

G75
Reserve your free pass now!
*Offer exclusively for retailers, badge value €99 incl. vat
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Silver

Scala

https://www.scala.com
G75
Scala, part of the Stratacache Group, is an expert in digitalizing the customer journey and personalizing the in-store customer experience. Scala is a leader for integrated technology solutions and premium digital displays. Our expertise, both international and multisectoral, has earned us recognition in the Invidis ranking, where we hold the top position thanks to our CMS, with 2.5 million licenses sold worldwide. Leveraging the Stratacache Group ecosystem, Scala is the only player capable of supporting retailers with a holistic and tailor-made approach to in-store retail media. From point-of-sale digitalization to audience monetization, real-time shopper data collection, enhanced customer experiences, and artificial intelligence, Scala designs, finances, installs, monetizes, and measures in-store retail media networks internationally.

MARKETING & COMMUNICATIONSTORE SOLUTIONS / POSNEW TECHNOLOGIES / IA
All exhibitors

Our conferences

Nov 24, 2025
10:00 AM10:50 AM
Départ visite guidée - stand E102

Augmented stores: what innovations are transforming the customer experience at the point of sale?

Discover the future of retail: interactive technologies, digital labels, omnichannel payment, and tools designed to enhance the customer experience.
Nov 24, 2025
1:20 PM1:50 PM
Salle 3
Partner conference

In-store Retail Media, a strategic lever for customer experience

As shopping journeys become increasingly omnichannel, the in-store experience is emerging as a key differentiator. Exploring new levers to enrich these journeys has a direct impact on customer behavior and brand image: in-store sound design is a strategic element that influences the enjoyment of the visit for three out of four regular shoppers, while also shaping brand perception, loyalty, and even triggering purchases for one in four. Combined with video, its effectiveness doubles in terms of message comprehension and recall. Scala, the international leader in content management and digital signage, together with Canal Music, a creator of in-store sound design, will present a solution that transforms every store into a complete media platform serving both emotion and performance.
Ikram Mniai
ScalaSales Director France & Africa
Aurélie MUSSEAU
Scala CMDDirectrice Canal Music
MARKETING & COMMUNICATIONSTORE SOLUTIONS / POSNEW TECHNOLOGIES / IA

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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415+

EXHIBITORS

13000+

VISITORS

200+

CONFERENCES

90+

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