INVITATION

invites you to Tech For Retail

Le salon européen du retail
Saison #5 • 24-25 novembre 2025 • Paris Expo, Porte de Versailles

Criteo

Stand

D123
Reserve your free pass now!
*Offer exclusively for retailers, badge value €99 incl. vat
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All exhibitors

Criteo

http://www.criteo.com/fr
D123
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.

MARKETING & COMMUNICATION
All exhibitors

Our conferences

Nov 24, 2025
2:00 PM2:30 PM
Salle 6
Partner conference

Retail Media Beyond ROAS: Driving Brand Incrementality with a Multi-Format Approach

According to our latest Retail Media Ripple Effect report on brand incrementality, ROAS alone is no longer enough to fully measure campaign impact. Data shows that multi-format activations generate 3.2x more revenue per user and deliver a 1.9x higher conversion rate compared to single-format campaigns. In this workshop, Criteo and Coopérative U will share their experience and strategic vision: how Coopérative U implemented a multi-format approach from the start, achieving higher relevance and stronger performance, supported by concrete case studies. The discussion will highlight best practices to move beyond ROAS, unlock incrementality, and prepare for the future of Retail Media.
Karine Vierucci-Chometon
Coopérative UDirecteur Marketing, Communication & Digital
Benoît Radenne
CriteoSenior Director, Regional Sales Enablement EMEA
MARKETING & COMMUNICATION

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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415+

EXHIBITORS

13000+

VISITORS

200+

CONFERENCES

90+

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