INVITATION

invites you to Tech For Retail

Le salon européen du retail
Saison #5 • 24-25 novembre 2025 • Paris Expo, Porte de Versailles

Gs1 france

Stand

B127
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*Offer exclusively for retailers, badge value €99 incl. vat
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Gs1 france

https://www.gs1.fr/
B127
GS1 France is the company representing the international GS1 organization, neutral and non-profit, created by companies to facilitate and automate exchanges between partners by relying on a unique identification system. With over 58,000 member companies in France (ranging from small businesses to large corporations, covering nearly 20 industries including consumer goods and food products, healthcare, marketplaces and e-commerce, transportation and logistics, technical industries, railways, energy, construction, etc.) and more than 2 million globally, GS1 provides a true space for collaboration and inclusion, enabling the definition and adoption of common rules – standards – that benefit everyone. With GS1 standards, companies uniquely identify their products and logistics units, locations, entities, and equipment throughout their lifecycle, regardless of the sales channel. It is a common language that streamlines and secures the exchange and sharing of information between all partners and customers worldwide.

CONSULTINGE-COMMERCE & OMNICHANNELCSR & CIRCULAR ECONOMY
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Our conferences

Nov 25, 2025
12:40 PM1:10 PM
Salle 7
Partner conference

QR Code augmenté GS1 : la transition s’amplifie pour se préparer au retail de demain

More than two years after its launch in France, the GS1 enhanced QR Code is gradually expanding, marking the transition from traditional barcodes to a new generation of product identification. More and more companies – from large corporations to SMEs – are adopting it to meet growing consumer expectations and the regulatory requirements of tomorrow's retail. Present in many sectors, from food to cosmetics, including textiles or wines & spirits, the GS1 enhanced QR Code paves the way for greater transparency and traceability. Through the testimony of Bonduelle and the Castel group, this round table will highlight the implementation steps, objectives, challenges encountered, and concrete benefits of deploying this standard. A discussion led by GS1 France to understand how brands are progressively adopting this new tool to provide clearer, more accessible, and useful product information for consumers.
Matthieu SAUSSOL
Bonduelle Développement Logistique Supply Chain France
Vincent Branquet
Gs1 france Responsable de marché PGC
Fabien RABOUTET
Castel VinsChef de Projet Spécifications Produits - Service Qualité National
MARKETING & COMMUNICATIONSTORE SOLUTIONS / POSCSR & CIRCULAR ECONOMY

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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