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Le salon européen du retail
Saison #5 • 24-25 novembre 2025 • Paris Expo, Porte de Versailles
ARMIS
Stand
B24
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ARMIS
B24
ARMIS is developing a solution based on Artificial Intelligence that enables physical retail chains (food, speciality, agencies, restaurants....) to increase their omnichannel sales, while at the same time shifting their traditional marketing budgets to digital.
The solution automatically generates local digital campaigns for each point of sale - known as ‘multi-local’ campaigns - based on a variety of commercial operations, using different digital advertising levers such as Google, meta, banners, digital audio, DooH, connected TV, etc. Each campaign is then managed independently by advertising algorithms that define the best media arbitrage for each point of sale.
The company specialises in helping physical networks (integrated and franchised) to meet the new challenges posed by digital, using a distributed marketing tool that allows head office to give a say at the end of the chain by providing a framework for media and creative choices, while leaving the network a certain amount of freedom within a framework.
Pioneers for nearly 10 years in Drive to Store, the brands we work with have been able to effectively attract shoppers to the point of sale through local digital activation, convert them into loyal customers, and initiate a more effective evolution of their marketing mix.
#drivetostore #multilocal advertising #advertising #digital activation #local #geolocation

The european retail exhibition
24-25 november 2025 • Paris Expo, Porte de Versailles
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