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Le salon européen du retail
Saison #5 • 24-25 novembre 2025 • Paris Expo, Porte de Versailles

Syndigo

Stand

B129
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Syndigo

https://syndigo.com/
B129
Syndigo – Turning Product Data into Powerful Experiences Syndigo is the global leader in Product Experience Management (PXM) — connecting brands, retailers, and consumers through trusted, enriched, and actionable product data. Our unified platform brings together PIM/MDM, omnichannel syndication (GDSN, marketplaces, Amazon, e-retailers), Digital Shelf Analytics, and PowerReviews to deliver consistent, inspiring experiences from the back office to the digital shelf. Why visit us? Because we don’t just manage product data — we turn it into performance. With our GenAI-powered GoPilots, native GS1 France integration, and ready-to-use connectors, Syndigo empowers marketing, e-commerce, and IT teams to: Accelerate product content creation, enrichment, and distribution. Ensure compliance and traceability (DPP, sustainability, packaging, etc.). Maximize visibility and conversion across all digital channels. Syndigo — where unified data meets trusted standards and personalized experiences. Discover how our innovations in PXM + UGC + AI are shaping the future of retail.

E-COMMERCE & OMNICHANNELMERCHANDISE & TRADE IT (COMPUTING)NEW TECHNOLOGIES / IA
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Our offers

PIM – Product Information Management

👉 Definition: PIM centralizes all product information (descriptions, visuals, attributes, translations, etc.) and guarantees a single, reliable source for all teams and channels: e-commerce, marketplaces, retailers, or partners. 💪 Syndigo Strengths: • Originating from Riversand, recognized as a Gartner, Forrester, and IDC Leader for several years. • Cloud-native, multi-domain, and highly configurable architecture. • Modern UX (PX Cloud) facilitating team adoption. • Native integration with GDSN, Amazon, and custom syndication. • Compatible with generative AI for automatic data enrichment. • Supported by an ecosystem of certified partners (Capgemini, SQLI, Apgar, etc.) who provide business expertise, deployment methodology, and change management support. 🎤 Pitch: “Our PIM is more than just a repository: it's a performance catalyst, supported by an ecosystem of partners capable of assisting you with data, technology, and usage transformation.”

MDM – Master Data Management

👉 Definition: MDM (Master Data Management) manages all reference data (products, customers, suppliers, locations, etc.) to ensure its quality, consistency, and governance throughout the organization. 💪 Syndigo Strengths: • Multi-domain solution: products, customers, suppliers, location, etc. • No-code / low-code engine for rapid and scalable deployments. • Integrated data governance: workflows, validation, versioning, audit. • Recognized as a Leader by Gartner, Forrester, and IDC. • Data-centric + business approach, adapted to complex organizations. • Supported by an ecosystem of integration partners who also master change management, user training, and data governance. 🎤 Pitch: “Syndigo MDM is much more than a technical foundation — it's a complete data transformation approach, supported by partners who know how to combine technology, methodology, and business adoption.”

Syndication / GDSN / Amazon / Custom XLS / Supplier Onboarding

Syndication / GDSN / Amazon / Custom XLS / Supplier Onboarding 👉 Definition: Syndication allows you to automatically distribute your product data to your partners, distributors, and marketplaces, in the right format, at the right time. With Syndigo, this includes: • GDSN syndication (via the world's largest GS1 certified network), • Amazon syndication (native connectors and validated APIs), • Custom syndication (export to all types of formats: XLS, CSV, XML, REST API), • And supplier onboarding, which is the complete support for your suppliers to collect, validate, and integrate their product data into your ecosystem. 💪 Syndigo Strengths: • World's leading GDSN network, resulting from the acquisition of 1WorldSync. • Direct connectors to Amazon, Carrefour, Intermarché, Auchan, Sephora, etc. • Multi-format engine: compatible with XLS, XML, API, CSV for all non-standard flows. • Integrated supplier portal: collection, validation, and monitoring of partner content. • Supplier onboarding and support operated by Syndigo, with assistance, training, and quality control. • Automatic validation according to the specific rules of each retailer. • Comprehensive distribution monitoring: compliance, logs, rejections, notifications. • Centralized management within the PX Cloud platform, connected to PIM and MDM. 🎤 Pitch: “Syndigo is the only platform capable of syndicating your product data everywhere — via GDSN, Amazon, or custom XLS / API formats — while also...

Digital Shelf Analytics (DSA)

👉 Definition: DSA monitors the online performance of products (presence, availability, price, reviews, content, SEO) on your distributors' websites. 💪 Syndigo Strengths: • Real-time multi-distributor and multi-country analysis. • Visual dashboards to track visibility, compliance, and pricing. • Automatic alerts for content anomalies. • Direct integration with PIM & Syndication. • Actionable insights for marketing and sales. 🎤 Pitch: “Our Digital Shelf Analytics shows you in one click how your products perform online — visibility, pricing, compliance, everything is measured.”

Enhanced / Rich Content

Enhanced / Rich Content 👉 Definition: Enhanced Content makes product pages more attractive through dynamic visuals, comparison tools, videos, storytelling, interactive banners, or 3D carousels. This content aims to increase online conversion and strengthen brand perception on e-commerce platforms and retailer websites. 💪 Syndigo Strengths: • Native connectors to major retailers and marketplaces (Amazon, Carrefour, Sephora, Metro, etc.). • Creation of enhanced content by our in-house Agency, capable of producing custom visuals, videos, packshots, and interactive modules. • Distribution managed by our Syndigo service teams, who are responsible for publishing enhanced content on behalf of the client. • Hosting, validation, and automatic updates on partner sites. • Integrated performance measurement: impact of enhanced content on traffic, conversion, and sales. • Compatible with GS1 SmartLabel, eRetail Media formats, and international distributor standards. • Natively integrated into the PX Cloud platform and connected to PIM and Digital Shelf Analytics. 🎤 Pitch: “With Syndigo, your enhanced content is created by our agency, hosted on our platform, and distributed by our service teams directly to your retailers — so that every product page becomes a true brand experience.”

Creative Services / Agency

👉 Definition: Syndigo's integrated agency designs and produces visuals, packshots, 3D, videos, and marketing content adapted to each sales channel. 💪 Syndigo's Strengths: • In-house creative studio (photo, 3D, video). • Product + data expertise, unique in the market. • Large-scale production capacity for multinational companies. • Direct integration with PIM/DAM to automate updates. • Perfect alignment between storytelling and product performance. 🎤 Pitch: “We don't just manage data — we create the content that brings it to life, in-studio and at scale.”

PX Cloud – Product Experience Cloud For Retail

👉 Definition: PX Cloud is Syndigo's unified platform, bringing together PIM, MDM, Syndication, DSA, PowerReviews, and Agency in a single cloud environment. 💪 Syndigo Strengths: • Global, modular, and scalable full SaaS platform. • A single login, a single interface, a single repository. • Integrated AI to accelerate data quality and consistency. • Scalability: used by the world's largest brands. • Continuous roadmap integrating GenAI and intelligent automation. 🎤 Pitch: “PX Cloud is the first unified platform that manages the entire product experience — from raw data to commercial performance.”

PX Cloud – Product Experience Cloud for Brand

👉 Definition: PX Cloud is Syndigo's unified platform, bringing together PIM, MDM, Syndication, DSA, PowerReviews, and Agency in a single cloud environment. 💪 Syndigo Strengths: • Global, modular, and scalable full SaaS platform. • A single login, a single interface, a single repository. • Integrated AI to accelerate data quality and consistency. • Scalability: used by the world's largest brands. • Continuous roadmap integrating GenAI and intelligent automation. 🎤 Pitch: “PX Cloud is the first unified platform that manages the entire product experience — from raw data to commercial performance.”

AI / GenAI – Syndigo GoPilots

AI / GenAI – Syndigo GoPilots 👉 Definition: Artificial Intelligence (AI) and Generative AI are integrated at the heart of the entire Syndigo platform. They do not constitute an isolated module, but a set of transversal capabilities that optimize each stage of the product data lifecycle: creation, enrichment, validation, distribution, and analysis. 💪 Syndigo Strengths: • Syndigo GoPilots: contextual intelligent assistants integrated into PIM, MDM, Syndication, or Digital Shelf Analytics. • Automatic suggestions to enrich product descriptions, generate attributes, consistent translations, and visuals. • Detection of inconsistencies or anomalies in data (data quality, compliance, duplication). • Actionable recommendations to improve digital shelf performance. • Semantic analysis of consumer reviews (PowerReviews) to extract product insights. • Automated generation of marketing content (fact sheets, sales arguments, summaries, enriched content). • Fully secured and governed system, ensuring data traceability and confidentiality. 🎤 Pitch: “AI at Syndigo is not a gadget — it’s a co-pilot integrated at every stage of the product cycle. Our GoPilots assist teams daily to enrich, control, and leverage data faster and smarter.”

PowerReviews (UGC, Ratings & Reviews)

👉 Definition: PowerReviews is the UGC (User Generated Content) solution integrated into the PX Cloud platform. It enables brands and retailers to collect, moderate, analyze, and distribute customer reviews, ratings, photos, and Q&A across all their channels: e-commerce, marketplaces, reseller sites, and physical points of sale. Result: increased trust, conversion, and loyalty. 💪 Syndigo Strengths: • Native PX Cloud solution, fully integrated with PIM, MDM, and syndication. • Multi-channel collection (on-site, post-purchase email, QR code, sampling, etc.). • Intelligent moderation compliant with local regulations. • AI semantic analysis to identify key product insights. • Omnichannel distribution to major retailers and partners. • Measurable impact on conversion rate and average basket size. 🎤 Pitch: “With PowerReviews, the voice of the consumer becomes a growth driver. We help brands transform customer reviews and content into actionable insights, increased trust, and measurable performance across all channels.”
https://syndigo.com/fr/powerreviews/?_gl=1*1khrp1i*_up*MQ..*_gs*MQ..&gclid=CjwKCAiAt8bIBhBpEiwAzH1w6SIMuKWze2KXbBtNV5D3ZWKkjK5-75f5QMRz2aGJYJOR2BXXq85URhoCxxcQAvD_BwE&gbraid=0AAAAADoHLV5ERdCMXP41iRY5n4YzW58k_

Our conferences

Nov 25, 2025
1:20 PM1:50 PM
Salle 5
Partner conference

PXM & UGC: Transforming product data and customer reviews into e-commerce growth

The era of simple PIM is over. Product Experience Management (PXM) now integrates User Generated Content (UGC) as a central element of the shopping experience. With the acquisition of 1WorldSync, Syndigo combines the power of PIM and PowerReviews to enable brands and retailers to create rich, reliable, and engaging product experiences. Discover how leaders such as L’Oréal, Skechers, and Samsung are using PIM + UGC to build trust, boost conversion, and increase average order value.
Dominique Thomas
SyndigoVP Sales
E-COMMERCE & OMNICHANNELNEW TECHNOLOGIES / IA

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