INVITATION

invites you to Tech For Retail

Le salon européen du retail
Saison #5 • 24-25 novembre 2025 • Paris Expo, Porte de Versailles

Zoho

Stand

D129
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*Offer exclusively for retailers, badge value €99 incl. vat
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All exhibitors

Zoho

https://www.zoho.com/fr/
D129
As a leading SaaS provider, Zoho offers a suite of more than 55 powerful applications to transform your business. For nearly 30 years, we've been meeting all your business needs: sales, marketing, customer support, automation, collaboration, HR, finance and productivity - with Zoho CRM as the essential reference for customer management. +100 million users +15K employees +150 countries served +29 years of experience

MARKETING & COMMUNICATIONE-COMMERCE & OMNICHANNELHUMAN RESOURCESCRM & CUSTOMER SERVICE IT (COMPUTING)
All exhibitors

Our conferences

Nov 25, 2025
12:40 PM1:10 PM
Salle 2
Partner conference

Omnichannel retailing: can it ever really be achieved?

Omnichannel retailing is a well-defined concept in the retail sector. However, one question remains: despite technological investments, streamlined digital journeys, API integrations and other ‘Spaghetti-as-a-Service’ solutions, have we really achieved what customers expect today? Initially, the objective seemed clear: align channels, unify the experience, centralise data. But once the right tools are in place, one thing becomes clear: it's easy to lose sight of the most important thing — the customer. This session proposes moving away from a purely technical view of omnichannel retailing and repositioning it as a real strategic turning point in retail. Because expectations have changed: * We no longer sell just a Product, Price, Place or Promotion (the traditional 4 Ps of marketing). * We now have to respond to Personalisation, Participation, Prevention and Prediction — the 4 new Ps of truly customer-centric omnichannel marketing. Using concrete examples from the retail sector, notably Allopneus and Beaumanoir, we will see how these new pillars are transforming the customer approach in retail—far beyond the simple technological layer. What if omnichannel marketing wasn't a goal to be achieved, but a lasting paradigm shift that forces us to rethink the way we think about messaging, experience and value?
Marc Envent
ZohoSales Executive
Thomas Ciezar
ZohoDirecteur Markting
E-COMMERCE & OMNICHANNELCRM & CUSTOMER SERVICE

THE FUTURE IS NOW!


Tech For Retail, the event that defines the evolution of retail through tech.

Tech for Retail is the European trade show that is reinventing retail. It offers a comprehensive and relevant overview of digital tools and technological and eco-responsible innovations for the retail professions. From Supply Chain to Customer Loyalty, technology is imposing itself on retailers, more and more every day and at every level.
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415+

EXHIBITORS

13000+

VISITORS

200+

CONFERENCES

90+

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