Leroy Merlin x Reelevant : Automating personalized communications while strengthening customer proximity
Nov 25, 2025 | 3:20 PM - 3:50 PM
Nov 25, 2025 | 3:20 PM - 3:50 PM
Description
A large-scale collaboration to move from brand communication to a true engagement and loyalty strategy powered by personalized content.
Personalized communications, national, local - and even aisle- level activations, lifecycle, loyalty program (…) Leroy Merlin’s teams have fully automated personalization at scale with Reelevant.

The european retail exhibition
24-25 november 2025 • Paris Expo, Porte de Versailles
Keep up to date with Tech For Retail, subscribe now!












