Create and Promote an Offer that Matches Your Customers' Expectations – The Potager City Case

Description

Today’s consumers claim to care deeply about sustainability, local sourcing, and ethical choices. Yet, when it comes to actual purchases, price, convenience, and habit often take the lead. So how can brands truly understand this gap between what people say and what they do — and turn it into an opportunity? In this joint session with Potager City and Batch, we’ll dive into the paradoxes of modern consumers and explore how data, storytelling, and innovation can help build offers that align values, accessibility, and business impact. A cross-perspective conversation between tech and retail players, designed to rethink how brands connect with consumers — at the intersection of conscience and conversion.

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