CRM in 2026: With or Without Predictive AI?

Nov 24, 2025 | 4:00 PM - 4:30 PM

MARKETING & COMMUNICATIONCRM & CUSTOMER SERVICE

Description

Generative AI is shaking up CRM and promises true scalability. Yet only one thing remains guaranteed to drive customer retention and revenue: customer data. This is where predictive AI makes all the difference: it industrializes CRM, boosts productivity, scales personalization, and increases CRM-driven revenue, all powered by data. It lets the data decide who to contact, through which channel, at what moment, and at what frequency. Under these conditions, CRM anticipates instead of reacting, and regains a strategic, long-term role in brand growth within an increasingly competitive market. TUI France chose predictive AI eight years ago, and an especially revealing A/B test has since confirmed that returning to traditional CRM is simply no longer an option. Splio invites you to discover these insights during a dedicated workshop.

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