AI and hyper-personalization: payment strategies for 2026 to optimize costs and boost growth. Insights from Younited, Smeg, Adyen

Description

Long considered as a simple technical step in the customer journey, payment is today a strategic performance lever for retailers. This workshop will explore how innovations in payments transform conversion rate optimization, transaction cost control and margin improvement. • Virginie Melaine, Adyen Country Manager, will present the latest trends and innovations in the application of AI to payments and transaction optimization. • Olivier Tremoureux, Marketing and Communication Director for Smeg France, will share the point of view of an e-merchant on the concrete challenges of payment. • Pauline Tolila, Sales and Marketing Director for Europe Younited, will explain how split payment can become a real lever for growth and loyalty for brands. A dynamic 30-minute format to understand how to transform a simple check-out tool into a global performance solution for modern commerce.

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