From PIM to PXM—how the ETAM Group implemented a 360° view of its products, from sourcing to the point of sale.

Description

Discover how ETAM Group has revamped the process of enriching and publishing its products for all of the group's brands and channels, with a particular focus on data quality monitoring. Initially a simple PIM, its Pimcore platform has become a tool for centralizing and sharing data for all of the group's products across all channels.

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