Salomon x Heaviside: when data science becomes a business lever

Description

How can you turn scattered data into decisions that tangibly transform customer relationships and sales performance? Using Salomon as an example, Thomas Vigneron (Senior Manager of Data & Analytics, Salomon) and Hichem Karoui (co-founder, Heaviside) will share their vision and feedback on using data science as a strategic accelerator. They will discuss the challenges facing a global player in the midst of rapid D2C acceleration and how AI and analytical approaches can align marketing, retail, and e-commerce. An inspiring and pragmatic session that will show how intelligent data exploitation paves the way for new business levers.

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